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Less is more

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I haven’t always agreed that less is more. In this economy and environment, however, I realize that greed is not good. For example, I drink out of my promotional mug instead of buying bottled water and canned soda. Sometimes little changes in lifestyle can make Mother Nature a happy woman.

Denver Water, the company that supplies H2O to 1.1 million metro Denver residents, took the “less is more” mantra to the next level. Their billboard message is simple and conveys the point. In this eco-friendly promotion, they literally mean what they say. Not only are they promoting the message to conserve water, but they physically used less labor and materials to construct it. Here’s hoping the Denver Nuggets beat the L.A. Lakers in the Western Conference Finals.


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